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BMW Keyless Entry

The Keyless entry device project focused on user experience and simplicity of use. A detailed attention to user pain-points on existing devices drove a design to eliminate the chance of unintentionally unlocking your car. The concept re-imagined a mechanically symmetric form where the user could hold the device in any orientation without changing the operation. This feature meant the key could be used in a dark carpark or inside a handbag without looking or cautiously feeling for the correct button. The development process included creation of brand personas to assist in function design as well as styling.

Adrian Levett
Industrial Designer Sydney, Australia