Owner Designer/ Creative Director
Jan 2010 - Present (11 years 1 month)
Advise and consult in the areas of fashion and lifestyle focusing on the visual element and marketing element. Publicizing attending events via social media. Highlighting new designers and brands I come across in my trendstars section of my site. Organising and shooting photo shoots to go along with the content. Trend forecasting and visual literacy.
Apr 2015 - May 2018 (3 years 1 month)
In this digital day and age, visual communication is key, and when captured effectively, it’s able to carry a strong and compelling message across personal and corporate spheres. It’s all about telling a story that’s well-framed, and being able to instantly connect with the viewer. As a highly social, interactive photographer, I immersive myself into a scene and make sure to connect all the dots. I believe this innate drive and understanding allows me to easily anticipate and obtain a wider set of angles, and thus resulting in visuals with a narrative quality.
Being responsive to my surroundings, as a photographer I especially thrive in dynamic a setting. From an opening event or presentation, to a red carpet event or product launch, I challenge myself to capture the action and emotions that underpin the buzz.
Jan 2000 - Jan 2018 (18 years)
Shoot and organise photo shoots, carry out Street fashion assignments and events photography.