Ahmed Yehia

Undertook marketing creative solutions for clients.
Selected achievements:

 Created and executed Coca cola sand sculptures ( Marina gate 4)
 Ariel outdoor campaign ( P&J)
 Head and Shoulders Fiber sculptures ( Marina Road)
 Relaunch Easy wipes event
 Etisalat Road show
 G-Tide showroom

Managing a portfolio of accounts and clients of Advertising Clients. Dealing with all aspects of an advertising campaigns PR and Marketing. Using an existing network of industry contacts to generate revenue. Managing the work of account executives. Leading project management activity. Achieving advertising targets. Researching new business leads and ‘pitching’ for new business. Attending client meetings. Maintaining and building relationships with existing clients. Completing administrative work, as required. Reporting to the president & owner.
Selected Contributions:

 Organized 170 Celebration event for the faculty of Arts
 Executed Amazon electronics showroom series.
 Organized and executed launching of 2012 film in Egypt
 Executed Sand sculpture for Palm Hills.
 Launched B.TECH Mega Store in Egypt.
 Launched FAW (WAMCO) automotive in Egypt.

Innovate and manage all types and multi–purposes marketing briefs with agencies. Plan and allocate budgets for certain marketing programs to identify suitable resources. Handle and undertake different types of marketing briefs to be transformed into creative briefs to meet marketing objectives. Required to liaise with vendors and other external production resources to ensure optimal delivery of thematic according to proposed designs.
Selected Contributions:

 Reduced Marketing expenses by increasing no. of vendors and using new media.
 Introduced new branding ideas and new window display in B.TECH showroom.
 Undertook a new and creative sales promotion project within B.Tech retail chain net work form the scratch to implementation. (Offers street).
 Created a new branding paradigm for B.tech corporate identity focusing on changing attitude towards credit sales. (Mini Cash).
 Conceived and implemented many of POP material ideas for SONY to be launched in certain sales promotions and events.
 Created new ideas of POP material for SONY which were approved to be worldwide adopted not only for the Egyptian market.
 Created and executed a full marketing promotion campaign for ARISTON from the scratch (free delivery and installation) campaign.
 Developed the call center and used it as a new sales channel and promotional area.

Responsible for the production of events from conception through to completion. Events can include: exhibitions and fairs; festivals; conferences; promotions and product launches; fundraising and social events.
Selected Contributions:

 Organized both major events of SONY VAIO launch and palystaion event of activation in the region. (Middle East).
 Undertook a new and creative campaign for Pepsi.
 Executed B.TECH franchising event which was the best one.

Meeting and liaising with clients to discuss and identify their advertising requirements; working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget; presenting, alongside agency colleagues - particularly the account manager, the campaign ideas and budget to the client; working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies; liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively; negotiating with clients and agency staff about the details of campaigns; presenting creative work to clients for approval or modification; handling budgets, managing campaign costs and invoicing clients; writing client reports; monitoring the effectiveness of campaigns; undertaking administration tasks; arranging and attending meetings; making ‘pitches’, along with other agency staff, to try to win new business for the agency.
Selected Contributions:

 Executed the project of converting an Ordinary building to a Structure glazing building to use as an outdoor ad. form the scratch to implementation ( Mercedes)
 Introduced new media (Sand Sculpture) for first time in Egypt.
 Introduced new Media Tropical Hills instead of ordinary unipoles along the Desert Road.
 Designed and executed Link dot net outdoor ad which won the Rameh Silver Prize 2006 as best outdoor ad in Egypt.
 Executed Shell outdoor ad. In Mehwar with 3 huge sculptures.