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Spun is a welspun’s corporate social value initiative focusing on reviving the crafts of our country and empowering women, artisans, farmers and weavers. ‘Spun‘ is Welspun’s newly launched sub brand working with handcrafts to develope home products for international and national market.
Spun luxury:
‘Arabesque’- a repeating element in mughal and Moroccan art, such as the use of geometrical florals or vegetal designs in a repetition. This name gives an idea about the design elements in this collection and its overview.
SAMPLING AT GRAMSHREE
FINAL COLLECTION 1:
‘The silver lining‘
FINAL COLLECTION 2:
‘The Golden flow‘
FINAL COLLECTION 3:
‘Beiges and ivory‘
FINAL COLLECTION 4:
‘The tango red
FINAL COLLECTION 5:
‘The regal hues‘
FINAL COLLECTION 6:
‘The corel mosaic‘
Spun basic:
‘Joie de vivre’ is a french phrase meaning ‘cheerful enjoyment of life‘. This theme is full of fun and bright neon colors based on ‘reborn retro’. This palettes is a great example of how an old look is being reborn. This isn't neon’s first time in the style spotlight, the nostalgic retro era is back!
FINAL COLLECTION 1:
‘The printed neon play‘
FINAL COLLECTION 2:
‘The geometric spread‘
FINAL COLLECTION 3:
‘Glow in the dark‘
FINAL COLLECTION 4:
‘Neons and neutrals‘
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SPUN- A handcrafted cushion collection

This project with Welspun global brands involved working with handcrafts in collaboration with a Non- governmental organisation (NGO) called ‘Gramshree’ in Ahmedabad, Gujarat to develop a set of cushion covers for international and Indian market with empowering womens along the path. The major objective of the project was to make a greater number of women self-reliant and independent thereby empowering women’s with opportunities for a better livelihood.
The project deals with the concept to design luxury textile home products inspired from India for upcoming international brand ‘Spun‘ working with Hand crafts, through exploring different techniques like appliqué, patch work, aari embroidery along with available materials and a social responsibility of empowering women through crafts also developing innovative product range from hand crafts which will suit the demands.

Aishwarya Borade...
Textile Designer Mumbai, India