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St Paul Urban Tennis Fundraising Gala

St Paul Urban Tennis, a 20 years old non-profit organization with a focus on youth education, health and wellness enlisted alain+creatives to help them create a new approach to raising funds for their organization. In the process I took the opportunity to refresh the brand and help them be more "design-current"... To their delight!!!
The idea was to introduce the organization to "up and coming" brands in the area. Most of these brands trusted me and my team in designing new ads specifically for the event.
To properly introduce the event, I thought first of designing a poster that would stand out. Tennis being the focus here, Yellow was the logical color.
For the event's program, I wanted something that can be "kept" by the guest long after the event... So the concept was a miniature magazine... I think we succeeded there!
Since the event SPUT has retained our services 6-7 weeks out the year to help with implementation of their new direction.
Over 4,000 registrations and more exposure.

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Comments (1)
  • Very nice. Looks influenced by Emigre Magazine.

    8 years ago

  • Very nice. Looks influenced by Emigre Magazine.

    8 years ago