When Cushman & Wakefield purchased multiple malls across the U.S., I was brought in to create both a unique branding for each mall and branded websites. Not only did the project include creating a website template that could be used for all of their malls, but I also had to create a completely different look and feel within the template design for each of the first four malls in the project. Malls included Moreno Valley and MOntaclair Mall in California and two MidWest malls, Bay City and Lakeview Square. I designed everything from color palettes to both graphic and copy direction on each site. I also did all the photo selection and retouch, using only a production artist to finalize a small portion of the images. I additionally created taglines for each mall, as well as led the copy team, creating a branded language tone for each site that different from the others.
