The goal of the project was to redesign SoulElectronics.com prior to the launch of their new line of headphones.
As the information architect, my competitive research involved documenting...
Image of Soul Electronics after the redesign. This image was downloaded from the Internet Archive, as the website has since been redesigned. I did not provide UI design for this project.
Competitive research included companies offering high-end sound systems and audio peripherals, such as Bose and Klipsch (shown below). This research helped show what type of information is important to buyers of expensive audio equipment.