User research, experience designer, art director & educator with over 9 years of experience in designing a different range of digital products in different fields like retail and e-commerce, enterprise, B2B and B2C, Healthcare etc.
Expertise: Ethnography, Contextual Inquiry, Stakeholder Interview, Personas, Storyboarding and scenario, User Flows and Customer Journey Map (CJM), Competitive Evaluation, Heuristic Evaluation, Information Architecture, App-Map, Wire-framing, Prototyping, Usability Testing
*Gandhian Young Technological Innovation Award 2013 winner (http://www.techpedia.in/award/project-detail/Chetna-Celebrate-your-pregnancy).
*Received award of INR 1,00,000 from Chief Minister “Akhilesh Yadav” on 14th Feb 2015 for Mera Agra Branding Competition.
Visiting Faculty at Amity School of Design, Amity University, Noida. http://www.amity.edu/