The unique challenge we were presented with was to differentiate the products and their shelf presence from other retailers selling in the Indian market. We were also challenged to think beyond the Marvel fan. We figured the best way to do that is to curate each character and highlight their unique attributes.
The gap/opportunity that we found was most of the merchandise sold had extremely varied graphical elements, which didn't focus on the attributes of the Marvel characters. The design direction was to keep the products simple and highlight the signature colors and graphical elements of the character.
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Marvel laptop sleeve design
We created a variety of collateral for the Marvel program with Stuffcool that includes Laptop sleeves, USB cables, Pouches, Backpacks and Packaging and worked closely with the Stuffcool and Marvel teams focused on creating simple, price sensitive but brand centric products that fit well to highlight Marvel as a brand in India.
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Freelance, Full-time
Analogy Design
Design Studio specializing in Industrial, UX/UI, Packaging and Brand identity
Bengaluru, India