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ANSA Corporate materials

The Brief:
To create new corporate materials for Italy's biggest news agency, ANSA. The materials would be used to sell news services mainly in foreign countries. Until that poin ANSA had a very old image and no corporate guidelines. The only diktat to follow was to leave the iconic logo (the green square) untouched.
The Solution:
A series of corporate materials using the square as main module, with a modern but clear typography. The folder has a square window through which one can see the title of the topmost product sheet.

Andrea Carega
Design Lead at Climate investment Funds @ World Bank, previously... Roma, Italy