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La Roche Posay CRM program branding and strategy

The Brief:
To create a powerful CRM web platform for cosmetic brand La Roche Posay, who specializes in products for sensitive skin
The Solution:
"Sense Me", a platform with many different intiatives to engage customers and recruit new prospects. The first welncome DEM after the subscription to the program would feature the picture of a customized packaging showing the name of the customer, enhancing the feeling of a personal connection between brand and customer. After some months into the program customers would be asked to answer the question "What is sensitivity to you?" with a sentence, a picture or a short video. The final output would be a video with the bottom line "Sensitivity is strenght. La Roche Posay - Alway consider sensitivity a value".

Andrea Carega
Design Lead at Climate investment Funds @ World Bank, previously... Roma, Italy