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Pirelli Angel advergame

Promo and advergame design for Pirelli Angel tires, a special set of tires that can leave trails in the shape of angels or devils based on tire consumption. After playing the game online and being attributed a profile as "Angel" or "Devil", all participants had a chance to win a prize and would receive via ordinary mail a personalized card based on the choices made during the game with a drive-to-store offer.

Andrea Carega
Design Lead at Climate investment Funds @ World Bank, previously... Roma, Italy