Freelance Product Design & Consulting
Angelo Civitano Designworks
2019 - Present (3 years)
Product design and development services for numerous clients including:
** SPINMASTER ** HASBRO ** KIDS PREFERRED ** CREATIVE KIDS ** JAKKS PACIFIC ** **TONKA TOYS ** KINDERFEETS **THE VENUS PROJECT **KITRAE DESIGN STUDIOS **
** RUBIES COSTUME COMPANY ** ANIMAZE X **DISCO NIFTY **GOLDLOC **
Director of Design & Merchandising
Jun 2019 - Dec 2019 (6 months)
Led the design and development of seasonal & promotional bath and cosmetics products for the juvenile categories, including product enhancements & redesign for mass, specialty, dollar, food & drug, and off-price channels.
Director of New Product Development
Jun 2018 - Jun 2019 (1 year)
Direct ideation, innovation, and development of new Conair product lines. Assess competitive landscape and the industry standards/regulations to enhance all product offerings. Blend technical design skill, product development expertise, product marketing and hands-on leadership experience to define new products and bring them successfully and profitably to market.
Senior Manager of Global Product Design & Development
Toys R Us
New York, NY
Dec 2015 - May 2018 (2 years 5 months)
Oversee, lead, and manage the Global Product Development team for the Imaginarium private label brand, (Imaginative Play & Learning through Classic Toys, Arts /Crafts, Trains, Music , Role Play Structures, Furniture). Management of all activities related to the product lifecycle, including market research, competitive analysis, product ideation, brand ID, design, packaging, costing, sourcing and manufacturing. Manage agent & overseas staff in coordinating all aspects of the product manufacturing & procurement of goods. Collaborate with the brand team to determine strategic product development direction to drive sales, improve margin, and enhance customer loyalty.
NY NY, United States
Jun 2006 - Dec 2015 (9 years 6 months)
2009-2012 Senior Designer
2012-2015 Project Designer
Responsible for developing innovative new children's products with refined knowledge of plastics, die cast, PVC, vinyl, plush, and wood materials. Actively managed the design, art direction and production process throughout the entire product lifecycle using skilled design experience and solid judgment skills.
Worked closely with well-known product licensers, specifically including:
Disney (Mickey's Clubhouse)
Nick Jr. (Dora the Explorer, Go Diego Go, Backyardigans, Avatar, Wonderpets)
HIT Entertainment (Thomas & Friends, Mike the Knight),
Sesame Workshop (Sesame Street)
Fisher-Price Brand (See & Say).
Freelance Industrial Designer
2005 - 2007 (2 years)