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Climbing Equipment- EDELRID Helmet Graphics

Satisfying market demand, while accommodating manufacturing limitations, and preserving CI can be challenging. How do you marry a feminine floral pattern and a clean design language, while using a deviating print technology? Can the same graphic appeal to all ages?

The graphic design of Shield II combines the specification and manufacturing limitation of water decal printing, while fulfilling the climbers desire for colourful and recognizable visuals, without neglecting Edelrid’s pure design language.

Anja Kaiserswerth
Industrial Designer Isny im Allgäu, Germany