Anup Kumar

.The Internet has been the most fundamental change during my lifetime and for hundreds of years.

The Internet is becoming the town square for the global village of tomorrow - – Bill Gates, founder, Microsoft



I bring on board 8-9 years of rich experience across industry verticals with mix of designing and conceptualization. Along with leadership skills & managerial qualities, I possess a strong understanding of existing digital market and channels and can leverage them in innovative, effective and efficient ways for delivering business and marketing objectives.



My passion for designing & digital platforms coupled with experiential learning is key drivers of my growth as an individual. Digital consumer behavior and user experience are close to my heart and I continue to learn the evolution of these, while applying and experimenting with them in my work.



It's hard to find things that won't sell online. If you have something to offer, I’ve got everything you need to showcase it.

In My Opinion, the most effective way to make a design usable is to make it interesting enough that people want to use it.

I remember my beginning, when my collogues use to converse about marketing manipulations and I use to utter the effects of creation. In simple words People wanted to be clever, I wanted to be creative.



Things I Do:

• Defining and design information architectures, wireframes and detailed process flows

• Develop task flows and user personas based on research and business requirements

• Organizing complex information into logical grouping and categories

• Developing appropriate concept design screens / graphical look and feel for interface

• Create mockups and wireframes, and translate them into final design

• Produce clean, layered files with pixel-perfect alignment

• Work on multiple projects at a time and deliver creative in a timely manner

• Clean, sophisticated type and design sensibility, and sharp attention to detail and consistency