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Editor | Art Director | Photo Stylist | Problem Solver

Andrea Ratcliff

Indianapolis, IN
issuu.com
Available Now
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  • About
  • About

    I make things pretty. Around my home and in my garden, as well as on photo shoots and within magazine spreads.

    In my dual role as both editor and art director, I blend creativity and practicality by conceptualizing, planning, executing, and managing the moving parts of a monthly publication’s production process while also staging and styling on-location and in-studio shoots with an elevated design aesthetic. I have a sharp eye when pulling products and scouting photography locations.

    As a former competitive roller-derby skater, I like to be in the action. I thrive in moments of on-the-spot decision making and collaboration. I have learned how to blend advance planning with improvisation to allow the organic momentum of teamwork to spark new ideas and directions.

    In addition to more than 15 years of directing shoots, I’ve also developed highly regarded Photoshop skills. I make imperfect situations look flawless. A missing section of balcony railing at a newly constructed condo magically fills in once I edit the image.

    From art to editorial, I have my hands in all stages of the publication process. Signature successes in my career include:

    ➝ Single-handedly producing 50+ page bridal, home, and shops issues annually, generating the story ideas and lineups, plus coordinating and hiring freelance writers, models, and hair & makeup staff.

    ➝ Directing and planning more than 20 photo shoots annually in-studio and on-location for product, home, fashion, and lifestyle features.

    ➝ Showcasing signature events like Super Bowl XLVI, the 100th Indianapolis 500 race, College Football Playoff National Championship, and the grand opening of Lucas Oil Stadium.

    When I am not on a photo shoot or producing an upcoming issue of the magazine, you can find me (or my nose) in a travel book researching my next adventure or outside landscaping my yard. I have a strong, hands-on work ethic and even painted the exterior of my home myself—by hand.

    I love to meet new people and cultivate a meaningful professional network. Reach out at [email protected] or connect with me on LinkedIn. Please take a peek at my published work at https://issuu.com/aratcliff.

  • Education
    • BA Journalism
      INDIANA UNIVERSITY
  • Experience
    • SPECIAL SECTIONS DIRECTOR
      INDIANAPOLIS MONTHLY MAGAZINE
      INDIANAPOLIS, IN
      Jun 2018 - Present (8 years)
      The premier general-interest magazine in Indianapolis, featuring the city’s best dining, shopping, arts and culture, and events coverage. Past winner, City and Regional Magazine Association General Excellence award. “Visually innovative, Indianapolis Monthly proves there’s nothing flyover about this city.”

      Conceptualize, assign, edit, and design content for monthly magazine with a readership of 200,000 in collaboration with the publisher, production manager, and editor in chief. Hire, direct, and partner with freelance writers, photographers, and stylists. Manage project budgets of $1–2.5K. Promoted to position.

      >> Devise and execute editorial and design plans for 20–25 special advertising sections, 5–6 formatted advertorial profile spreads, and 2–3 ancillary publications each year. Coordinate with sales department to schedule content calendar.

      >> Single-handedly produce 50+ page bridal, home, and shops issues annually by championing story ideas and lineups, selecting feature locations and managing logistics while also identifying and hiring freelance writers, models, and hair & makeup professionals. Direct all photo shoots.

      >> Spearhead staffing/management of eight freelance writers, delegating assignments; editing copy; and writing headlines, captions, and display language.

      >> Lead, plan, and supervise photo-shoot staff for product, home, fashion, and lifestyle shoots in-studio and on-location. Known for creative solutions and thinking on my feet.

      >> Excel delivering projects on-deadline and within budget while overcoming late sourcing and lackluster copy.
    • SPECIAL SECTIONS ART DIRECTOR
      INDIANAPOLIS MONTHLY MAGAZINE
      Indianapolis, IN
      Oct 2006 - Jun 2018 (11 years 8 months)
      Championed editorial design and layout for the main title and ancillary publications. Specialized in art direction, styling, and propping on shoots. Intensive photo-editing experience, including color correction and photo compositing.

      >> Directed and planned approximately 20 photo shoots annually on- and off-site for products, home decor, lifestyle, and fashion. Staged, propped, styled, and secured locations.

      >> Designed layout for 14+ issues including annual ancillary publications Home and Shops and special editions.

      >> Deemed subject matter home and shops expert and headline idea generator by colleagues.

      >> Showcased signature sporting events like Super Bowl XLVI, the 100th Indianapolis 500 race, College Football Playoff National Championship, and the grand opening of Lucas Oil Stadium in partnership with the Indianapolis Business Journal, Visit Indy, host committees, and corporate entities.
    • DIRECTOR & LEAD INSTRUCTOR
      DERBY LITE
      Indianapolis, IN
      2011 - 2015 (4 years)
      Founded and directed the Indianapolis chapter of Chicago-based Derby Lite. Led and planned practices and managed instructors, facility logistics, public relations, membership communication, and special events. Certified Instructor.

      >> Hired, trained, and supervised five instructors for four classes per week with two expertise levels.

      >> Built local philanthropic partnerships to promote classes and advance community initiatives.
    • SENIOR DESIGNER
      STEVENS & STEVENS, LLC
      Indianapolis, IN
      Oct 1999 - Sep 2006 (6 years 11 months)
      Spearheaded layout and graphic design for clients in multiple industries as part of a six-person remote team.

      >> Created marketing collateral ranging from newsletters and postcards to annual reports and event-promotion materials (i.e., invitations, brochures, programs, and banner and booth display graphics).

      >> Promoted annual trade show for 20,000+ professionals, reinventing the event brand each year.
  • Industries
    • Advertising
    • Kitchen, Bath & Home decor
    • Luxury Goods
    • Publishing
    • Soft Goods
  • Skills
    • Art Direction
    • Publishing
    • Communication Design
    • Copywriting & Editing
    • InDesign
    • Photographic Styling
    • Photoshop
    • Print Design
    • Print Production
    • Typography
  • Elsewhere on the Web
    • k
  • On Coroflot
    @aratcliff, member since 2006
      • Followers 3
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