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An alphabetical system that reflects the designer’s ability to speak. The goal was to bridge the traditions of analogue with digital technology.These icons represent the very digital tools that give designers the voice they need to communicate visually to their audience. I developed a translatory method that assists in the deciphering of each icon. When the images are viewed under blue acetate, a series of secret messages will appear revealing the icons true letterforms.

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Elizabeth Beasley
Graphic Designer for Abercrombie & Fitch Westerville, OH