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HALF+HALF is a micro brand for nationally renowned company Hood Dairy. The mission is to provide consumers with a product that can be freely mixed and matched with its complementary flavor. Half+Half offers over 100+ different combinations of chocolates, cheese, and butters. The final design of this project lives through a 55-page brand book that was created as a way of visually discussing the identity and emotions developed throughout the brand.
To view the Half+Half brand book in its entirety, please click HERE

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Elizabeth Beasley
Graphic Designer for Abercrombie & Fitch Westerville, OH