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Allan Cooke test riding 3D printed helmet.
2015 Catalog
Allan Cooke test riding 3D printed helmet.
Allan Cooke

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RETRO-REVOLUTION

FULLFLEX HELMET

I was very excited to get the opportunity to collaborate with X-Games gold medalist Allan Cooke on a new helmet for hardcore BMX riders.

Starting with the original BELL 500TX silhouette as inspiration, the FullFlex was born. We followed a true concurrent engineering process. Utilizing a combination of sketching, CAD, 3D Printing, and ride testing to quickly iterate the design from the inside out.

The helmet debuted at the 2014 Texas Toast.

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Benjamin Pritz
Senior Industrial Designer Santa Cruz, CA