2011 AJ BOOT

This was a fast-track project completed in 22 hours from sketch to completed tech pack. Hyperlite wanted to add an athlete signature model and needed it fast.

Product Description:
The 2012 HYPERLITE AJ Boot offers a whole new look for wake footwear. The lower cut of the cuff allows for poked out tricks while the integrated heel hold system provides added support. A perfect combination of comfort, style, & function.

Freelance Design

>> Concept Ideation
>> Renderings
>> Tech Pack Creation

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Benjamin Pritz
Sr. Industrial Designer Santa Cruz, CA