3D Printed prototype w hand cut lenses.
THE BENZ

The BARON (formally the BENZ) frame design was an un-briefed side passion project born out of frustration & my uncontrollable desire to create things. The design process began with a couple loose sketches and then into SolidWorks. 3D prints were quickly created and validated for fit, aesthetics, etc. I wore the print to a sales meeting and the product managers loved it. It was then added to the 2020 collection and I developed it with vendors in Italy.

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Benjamin Pritz
Sr. Industrial Designer Santa Cruz, CA