Adonai Partners is a non-profit mission and development organization bringing hope through medical, educational, nutrition and other community-based programs. After 8 years in operation, and in the midst of the process of re-articulating the organization, Adonai Partners saw the need to redesign their logo. They contacted me in May of 2013 to work with them on this endeavor. There were a few items that they wanted to transfer from the old logo to the new—one being the colors and the other being a symbol of a flame, which according to the Bible is a symbol of the Holy Spirit. The decision was also made to remove the abbreviation “Inc.” from the end of the name and to add a new tagline “Africans transforming Africa.” The new logo is bold, focused and versatile. The flame is no longer a secondary feature separate from the letters themselves but has taken the center stage and become part of the name.
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