Tamarisc is a new kind of highly collaborative investment company that enables creative and talented people to do amazing things that better our world. I worked together with designer Nathania Bates to develop their logo and identity. Inspiration for the logo comes from the company’s namesake, a multifunctional evergreen. Integrated in the logotype, the tamarisc tree symbol represents shelter for the investee and teamwork. Its cloud-shaped canopy also suggests creativity. Isolated, the symbol becomes the letter T. The color green signifies social responsibility and grey signifies integrity. The result is a nuanced, dexterous logo conveying Tamarisc’s core values of teamwork, integrity, and social responsibility. We also developed the tagline for the company, “tamarisc helps people,” as well as a number of printed items.
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