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Marketing Director/Graphic Designer

Charles T. Bostic III

Brooklyn, NY
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  • About

    Senior graphic designer with 24 years of experience covering all areas of design, including corporate branding, packaging, logos, magazines, mechanicals, video graphics, Web front-design, print, pre- and post-production, and working with licensed products and characters.

    Familiar with standard practices within the industry and knowledgeable of current graphic design software used for promotions, advertisements, films, packaging, and instructional material for websites and CD-ROMs. Generating and manipulating graphic images, animations, sound, text and video into consolidated and seamless multimedia programs. Remaining current with technological advances is a high priority and being able to identify areas of use in the industry, and an ability to work with minimum supervision to produce high quality creativity and provide critical adherence to standards are also an important part of my professional regimen.

    COMPUTER SKILLS

    IBM environment: Adobe Creative Suite CC (Photoshop, Indesign, Illustrator, Dreamweaver, Flash), Microsoft Office 2013 (Excel, PowerPoint and Word), Corel Draw 16, Vector Magic 14, QuarkXPress 8, Suitcase 12.

    MACINTOSH environment: Adobe Creative Suite CS6 (Photoshop, Indesign, Illustrator, Dreamweaver, Flash), Microsoft Office 2011 (Excel, PowerPoint and Word), Adobe Streamline, QuarkXPress 8, Flight Check, Suitcase Fusion 5.

  • Education
    • Certificate Information Technology Education; Information Technology Education Program
      The CUNY Institute
      2001 - 2001
      Software Design and Development,
    • Associate Fine Arts; Illustration
      Pratt Institute
      1990 - 1993
  • Experience
    • Owner and Creative Director of Dominion Publishing Enterprises
      Dominion Publishing Enterprises
      Jun 1989 - Present (37 years)
      Coordinated with editorial department on marketing and illustrations of licensed characters for company’s graphic novel production line and website (i.e, Die Tieger, Armor Michelle and Ravenous Redd). Created company's branding as well as all logos, cover designs that pertained to the individual concepts, corporate proposals, general concepts and character designs, card sets and magazine 4/color layouts. Was also responsible for the lettering and all of the graphic design including company’s website as well as the coordination of all illustrated talents for production of bi-monthly distribution. Produced three title publications to date; Fusion Anthology (N-Case), Fusion Anthology (Enshell) and Brooklyn Breed Da’ Art of Ravenous Redd, Numerous Marketing material such as; T-shirts and Posters.
    • Traveling Info-Designer
      Trialgraphix
      Oct 2010 - Jul 2013 (2 years 9 months)
      Using my skills in PowerPoint, Photoshop, Illustrator, Word and Excel for numerous clients and trial technology experts around the United States. Leveraging my experience to refine and present complex themes in a simplified, compelling format using the latest presentation technologies available. Working with over 90% of the top 200 litigation firms throughout the United States, helping the firm become the most trusted source for litigation consulting.
    • Sr. Graphic Design Specialist
      Senior Lending Network
      Oct 2006 - Dec 2009 (3 years 2 months)
      Direct report to Vice President of Marketing Department
      Regulate and manage branding for the entire company
      Manage daily work flow of projects between art, copy and production
      Research the competition to effectively design for existing marketing
      Provide design service on many internal presentations where presentation quality requires creative input and critical adherence to standards
      Oversee the “Robert Wagner Reverse Mortgage Campaign” which entails branding solutions, web marketing campaigns, presentation booths and direct mail campaigns
      Create layouts and production changes to various campaigns pertaining to the senior reverse mortgage industry
      Front end creation of two major websites (worldalliancefinacial.com & seniorlendingnetwork.com)
      Direct and create production of Lender Lead Solutions creative (a subsidiary company), pertaining to marketing branding logo, email marketing, ad mailers and direct marketing pieces, proofs, and PDFs of the completed job
    • Sr. Graphic Design Specialist/Web Designer
      WORLD ALLIANCE FINANCIAL
      Oct 2006 - Dec 2009 (3 years 2 months)
      Created and managed the "Robert Wagner Reverse Mortgage Campaign" which entailed branding solutions, web marketing campaigns, presentation booths and direct mail campaigns.
      Created layouts and production changes to various campaigns pertaining to the senior reverse mortgage industry.
      Front end creation of three of the company's major websites; Designed and implemented flash banners and gif animations for the company's major websites.
      Created and supervised the production of one of the company's subsidiaries - Lender Lead Solutions, which pertained to email marketing, marketing branding logos, ad mailers and direct marketing pieces, proofs, and PDFs of the completed jobs.
      Managed daily work flow of projects between art, copy and production.
    • Sr. Graphic Designer/Production
      Henry Schein Pharmaceuticals
      Oct 2005 - Sep 2006 (11 months)
      Finalized changes to various catalogs (including sports and medical catalogs) on the Macintosh platform that included data such as item names and numbers, prices, descriptions and groupings. Required expert knowledge of Photoshop, QuarkXPress, Illustrator and Pre-flight programs.
      • Consulted with the art director guidelines on preparing product information. Overcame the issue that most native data from corporate inventory systems lacked comprehensive product name and description copy. Managed image placement, correction and adjustments where needed when additional copy was necessary for catalogs.
      • Created ad mailers and direct marketing pieces, proofs, and PDFs of completed jobs.
      • Manipulated multiple product logos for catalogs.
    • Graphic Designer/Production
      Young & Rubicam Brands; The Bravo Group
      Mar 2003 - May 2005 (2 years 2 months)
      • Coordinated with account executives, art directors and traffic on creative materials for the Macintosh platform according to instruction provided by clients on repurposing major ad campaigns (such as Sears, Budweiser and Banco Popular) from English into Spanish markets.
      • Aided in the production of Hispanic advertising and marketing campaigns. Met with account services and interactive teams to ensure consistency across all media forms (website, print ad, storyboard, etc.).
      • Was responsible for changes to layout, art and copy handed over from the art director; designed and produced changes for leading product companies, including Mazda, Phillip Morris, Kraft, United States Postal Service, AT&T, and Citibank.
      • Created comps for a diverse number of client presentations to illustrate functionality and look.
    • Art Director/Graphic Designer
      TACTICA INTERNATIONAL
      Jan 2002 - Oct 2003 (1 year 9 months)
      • As a package designer, created effective designs on the Macintosh platform which promoted brand integrity and ensuring premium product positioning in the retail centers. This required a strong understanding of product presentation, package-oriented production, dies and printing processes.
      • I was often required to have managerial skills along with keen presentation skills and was and to be familiar with practices of design programs such as Quark X-Press and Adobe Photoshop, and Adobe Illustrator.
      • Supervised all pre and post-production four-color package designs of full conceptual layouts as well as collect for production finalized files for printing.
      • Created custom packages for Igia products, including Derma-Cleanzer, Brush-n-Color, Lazervac, Stitch-N-Go, Little Princess and Bead Wonder.
      • Designed support materials for emerging product such as posters, postcards, inserts, mailers, sale sheets as well as point-of-purchase displays.
      • Acted as photographer in most cases of the products final package designs presentation.
    • Graphic Designer/Production Artist
      FERRANTI & SCHIUMO, INC
      Dec 2000 - Apr 2001 (4 months)
      • Closely followed the art director guidelines on preparing product image presentation for the Macintosh platform.
      • Produced postcards, inserts, mailers, sale sheets and point-of-purchase displays. Manipulated project layouts for Maybelline, L’Oreal cosmetics for pre-design, conceptual layout as well as final production.
      • Managed image placement, color correction and adjustments that where needed when additional copy was added before final presentation, art director’s final approval and preflight collection.
    • Freelance Art Director/Graphic Designer/Production
      BEN MARKETING
      Mar 2000 - Jun 2000 (3 months)
      Controlling project to project layouts for Coke, Holiday Inn and Ciba for pre-design, conceptual layout, pre-production and post production on Macintosh platform, also dealing with the minor changes of before preflight..
  • Industries
    • Advertising
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  • Skills
    • Advertising
    • Apparel
    • Art Direction
    • Character Design
    • Photography
    • Graphic Design
    • Illustration
    • Illustrator
    • Packaging Design
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    @bostic, member since 2013
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