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Creative Consultant

Bethany Pavinich

Lansdale, PA
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  • About

    For the last 13 years I have enjoyed working as a creative professional in the Philadelphia area. I’ve been fortunate to be able to work in several industries creating digital, print and broadcast graphics for national, regional and local companies. The keys to my success have been: using my acute listening skills to synthesize a client’s needs and wants into stellar creative solutions, my ability to organize and manage multiple projects and client communications effortlessly, and supporting the growth of solid, positive relationships with both internal team members and clients. Ultimately, I believe in working for the greater good of the bottom line in every job that I take on by working smarter, not harder for my clients.

  • Education
    • Bachelor of Arts (B.A.) Design and Visual Communications, General
      Kutztown University of Pennsylvania
      1996 - 2000
  • Experience
    • Creative & Marketing Consultant
      Lift Digital Studio
      Aug 2010 - Present (15 years 10 months)
      CLIENTS: Adobe, Silicon Publishing, Quality Health, Splenda Professional, Ledges Hotel, The Hawley Silk Mill, Otreva Design Studio, Codify Design Studio, Byrd Alley Interactive Agency

      • Independent designer and developer for online and printed communications
      • Strategic communication planning, information design and architecture, user experience design, programming and production management
    • Adjunct Professor
      ITT Technical Institute
      Jan 2011 - Jul 2012 (1 year 6 months)
      Courses Taught:

      -Advanced Photoshop Techniques
      -Flash Animation and Development
      -InDesign & Typography
    • Assoc. Creative Director
      Cadient Group
      Apr 2009 - Jul 2010 (1 year 3 months)
      CLIENTS: Pfizer, Boston Scientific, Viropharma, Astra Zeneca, Genetech, Biogen Idec

      • Head of creative leading strategic vision, new business development, and department growth and development
      • Leading and managing national cross-platform design and advertising projects, budgets, and department productivity
      • Key role in strategy and succession planning for department and business
    • Sr. Art Director
      Digitas Health
      Mar 2006 - Apr 2009 (3 years 1 month)
      CLIENTS: Bristol Myers Squibb, Astra Zeneca, Johnson & Johnson

      • Creative lead in research, vision, and design for implementation
      • Branding and identity design, web design and user experience, flash animation, digital illustration, and print design for brands nationwide
      • Creative direction and implementation of promotional materials, email campaigns, direct marketing campaigns, and pitch concepts
    • Broadcast Designer
      The Comcast Network
      Jun 2002 - Dec 2005 (3 years 6 months)
      CLIENTS: CN8 News Philadelphia, Sports Pulse Boston, Nitebeat and Backstage with Barry Nolan

      • Designer of full scale graphics packages, animations and live show graphics for local and regional news, sports and entertainment programming
    • Product Designer
      New View Gifts and Accessories
      Jul 2001 - Jun 2002 (11 months)
      CLIENTS: Target, Bed Bath & Beyond, Linen’s and Things

      • Designer of home decor, wall art and textiles for several national brand retail stores
      • Package designer and product photographer
    • Apparel Designer
      TECT Inc.
      May 2000 - Jun 2001 (1 year 1 month)
      CLIENTS: Nike, Reebok, And 1, Woolrich

      • Designer and production artist of original screen printed artwork for athletic and casual apparel
  • Skills
    • Content Strategy
    • Creative Direction
    • Web Design
  • Elsewhere on the Web
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  • On Coroflot
    @bpavinich, member since 2013
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