2009 Richardson Catalog and Design Guide - 48 page self cover catalog showcasing Richardson's entire line of stock caps and embroidery.
This catalog had to reflect Richardson's platform as an authentic 'baseball' cap manufacturer that delivers high-quality headwear to all markets
PTS [R]EVOLUTION brochure - Cover and spread for promotional brochure/sales catalog for the launch of three new categories of performance on-field baseball caps. - Project Manager and Lead Designer - Branding for three new cap categories - Develop the PTS [R]EVOLUTION identity campaign - Designate product and graphic colors - Manage multiple photo shoots - Design, layout and production of brochure - Communicate with printing vendor for estimates, timeline, and bulk mailing to sales channels
PTS and Full Line Price Sheet
2009 Team Catalog
Full-page ad for Team Intelligence Magazine - Concept, design, copy writing, and photo shoot direction for this full page ad in the July, 2008 issue of Team Intelligence Magazine.
Adobe PhotoShop and InDesign CS2
Richardson Cap Designer Teaser Ad
Dealer Magazine Ads - Richardson was looking for a dynamic way to introduce a new "CX" Custom Express line of team headwear. After running this add sales and inquiries about this program grew tremendously.
Adobe PhotoShope and InDesign CS2
2009 Sideline Cap Program - Email campaign and product sheet and order form Link: http://richardsoncap.dev.summitprojects.com/email/09sideline/index.html
Custom Ultra Order Form - Richardson customers needed a way to place complex orders quickly and easily. This order form gave them the tool they needed to drive growth in this area of their business. It also helped to increase efficiency internally when processing these orders.
PTS [R]EVOLUTION Banner - Banner for trade shows and dealer displays
32" x 42" vinyl banner
InDesign, PhotoShop and Illustrator
Half Page Ad
GameDay Camo College Cap Program
College Bookstore Merchandising Document - Example of merchandise offering for OSU bookstore.