Mailer - This mailer had 4 messages to convey; a coupon, 2 special event, and store locations. I photographed the subjects, design the layout, and developed the ad copy.
Bird seed packaging - This ultra premium bird foods required both a classic and contemporary feel in order to satisfy the clients needs. With the help of illustrator Lynne Cannoy, I designed a fresh new bird seed bag that appealed to a more sophisticated demographic.
Total Pet magazine - Establishing himself as a authority on pet care, the client wanted to produce a fun, full color magazine that sought to do just that. I was responsible for designing the layout and ads, photographing people and animals for various articles, creating the masthead, and editing the content. In addition, I developed a press pack with ad sizes, rates and standards.
Total Pet magazine - Total Pet magazine spread. I photographed, designed, and edited the story content.
Total Pet magazine - A feature section and advertisement. All photographs and design by yours truly.
Invitation and Mailers
Frozen Dog Food Packaging
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Happy Hour Mailer - Created a logo and direct mail piece to announce a fun new social event at the stores.
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Pet Supplies Plus Print Material