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The original sign which was not to be removed.
Rough 3D mockups to get an idea of the look
  • o
ETC sign

An interesting constraint was given in designing this sign; we could not remove the existing sign, whatever we did had to incorporate the old sign. The existing sign was two slabs of leftover concrete from when the building was orignially built. The surface was a rough aggregate popular at the time but not great for our needs

What you see is the fruit of our labor.

Freelance, Moonlighting
Bradford Waugh
Industrial designer Decatur, GA