Brandocity, Accelerating Business

Meridian Bioscience (Illumigene Brand) - Brand Equity Triangle. This equity triangle was utilized for the accurate direction of brand development. - Goals Achieved Through Branding: - Consistent use of current brand identity and development of new global brand identity for new product initiatives has helped positioned Meridian Bioscience as a global entity worthy of investment from current and potential clients.

Meridian Bioscience (Illumigene Brand) - Primary Brand Mark & Positioning Statement.

Meridian Bioscience (Illumigene Brand) - Branding Image Board. Final image board utilized for brand identity development.

Meridian Bioscience (Illumigene Brand) - Initial Packaging. We recommended Illumigene packaging be brand proprietary. This recommendation was based on Illumigene being the first molcular test being offered by Meridian.

Meridian Bioscience (Illumigene Brand) - Capabilities & Sales Brochure.

Meridian Bioscience (Illumigene Brand) - Corporate Identity Package. - Letterhead - Second Sheet

Meridian Bioscience (Illumigene Brand) - Trade Publication Print Advertising.

Meridian Bioscience - Lab Testing Packaging. All packaging concepts for current Meridian lab testing packaging. Main image was the final chosen design direction for all Meridian lab testing packaging.

Meridian Bioscience - Lab Testing Packaging Shelf Set. Final branding shelf set for current Meridian lab testing packaging.

Meridian Bioscience (Tru Flu Brand) - Trade Publication Print Advertising. Advertising concepts for Meridian Tru Flu lab testing brand. right side design was the final chosen design direction for the print ad.

Meridian Bioscience (ImmunoCard Brand) - Trade Publication Print Advertising. Advertising concepts for Meridian ImmunoCard lab testing brand. Center design was the final chosen design direction for the print ad.