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Aug 30, 2016
brandocity, accelerating business
SMB Machinery - (Before) Brand Identity Development.
- Goals Achieved Through Branding:
- Increased sales and profitability from $600,000 per month to $1,200,000 per month as a direct result of the new strong brand identity which motivated the sales force and company employees overall.
SMB Machinery - Primary Brand Mark Refinement.
SMB Machinery - Branding Image Board.
Image board utilized for brand identity development, showcasing branding fonts, color palettes, updated positioning statement and basic sales speech for sales force.
SMB Machinery - Business Unit Brand Identity Versioning.
SMB Machinery - Corporate Identity Package.
- Standard Business Envelope
- Business Card
SMB Machinery - Corporate Signage.
SMB Machinery - Photo Image Library.
We development a photo image library for all branding & marketing materials.
SMB Machinery - Overall Corporate Direct Mail & Trade Show Brochure.
This printed collateral piece informed current & potential customers of the wide range of services offered by the company.
SMB Machinery - Automation Services Brochure.
SMB Machinery - Service & Rigging Brochure.
SMB Machinery - Trade Show & Trade Publication Print Advertising.
Print advertisement for New Brewer magazine supporting attendance at Craft Brewers trade show. Print advertisement was also utilized for trade publication insertions.
SMB Machinery - 8' x 10' Trade Show & Event Display.
SMB Machinery - Beverage Mug.
Promotional mug for SMB employees, potential customers & trade show giveaways.
SMB Machinery - Embroidered Golf Shirt
Shirts were provided to employees and current and potential customers.
SMB Machinery - Promotional Tank Volume Calculator.
Promotional slider for tank volume calculating provided to current and potential customers.
SMB Machinery - Corporate Power Point Presentation.
SMB Machinery - Email Marketing Template.
Email marketing was utilized for in-bound marketing initiatives.
SMB Machinery - Social Media Channels.
Social media channels were utilized for in-bound marketing initiatives.
SMB Machinery - Ebay Store.
Ebay store branding for overall company marketing message for each product for sale on the company Ebay store.
Aug 30, 2016
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Branding & Corporate Identity