Supplies Over Seas - (Before) Brand Identity Development.
- Goals Achieved Through Branding:
- After initial brand redevelopment, Humana strengthened their commitment to Supplies Over Seas through increased volunteers, financial and medical materials donations.
- Increased volume of volunteers and financial support to the organization because of enhanced brand awareness.
Supplies Over Seas - Primary Brand Mark & Positioning Statement.
Supplies Over Seas - Branding Image Board.
Final image board utilized for brand identity development.
Supplies Over Seas - Corporate Identity Package.
- Letterhead
- Standard Business Envelope
- Business Card, Two-Sided
Supplies Over Seas - Capabilities Brochure & Direct Mail.
brochure/direct mailer was utilized for donation and volunteer generation.
Supplies Over Seas - Print Advertising.
Print ads were placed in state wide publications to increase awareness of SOS, while also calling for donations and medical supplies.
Supplies Over Seas - On-Line Banner Advertising.
On-line ads were placed in social media outlets and healthcare blogs to increase awareness of SOS, while also calling for donations and medical supplies.
Supplies Over Seas - Corporate Website.
The website showcased Supplies Over Seas needs to potential donors, volunteers and medical supply resources while promoting their cause.
gLike
Supplies Over Seas
