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Atlanta Dream (WNBA) Brand Book

Collaborated with Tantrum Agency on rebrand for The Atlanta Dream (WNBA) team. I developed the creative brief (above and beyond the client ask), their tone-of-voice, and brand messaging. Hardest part: honestly, understanding the game of basketball. Sports, ya know?

Brittany Matherne (Hege)
+ Freelance Copywriter + Smyrna, GA