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The 2012 redesign of the OtterBox dry box provided some fun, yet challenging opportunities for a new and innovative packaging solution outside of the OtterBox generic retail smartphone packaging. The packaging solution had to be simple, informative and most importantly, still allow the customer the opportunity to interact and open the product in store. The final design included a simple self-locking tag printed on polypropylene to accentuate the waterproof nature of the product. In addition, a silicone wristband looped around the top of the dry box and served as the product hangtag and promotional branded piece of swag. The completed packaging exceeded the project specifications and fell within the strict budget of $.20 per unit.
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The product could not be fully enclosed with packaging, therefore most design ideation centered on a multi-page hanging tag. Icons were illustrated to highlight unique features and a QR code was added to direct the customer to a product specific landing page to get more information.
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The self-locking design simplified assembly and saved on the cost for an extra attachment part. The interlocking slit was prototyped several times to get the exact location correct for the part to hold structurally on the box.
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The final design is simple, clean, and provides clear communication to the customer. The product hangs on peg using a branded silicone wristband that is looped and anchored at the top of the dry box.
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Pursuits Packaging
Heather Bybee
Packaging Designer San Francisco, CA