Kellogg’s offers numerous snack products such as Rice Krispies Treat Bars, Cookies and Fruit Snacks. As a cost saving measure they wanted to create several POS elements that can be used in Grocery and C-Stores. A sports theme was used for its’ generic appeal and timely impulse purchase. POS was limited to two colors. An overall "snack, sports, fun" pattern was developed.
Generic sports themed POS for c-stores. It holds Kellogg's bar snacks such as Rice Krispie Treats.
Header card was designed in two formats, horizontal and vertical. It is generically sports themed.
For a national Milk campaign Promotional POS was created. POS fell into two catagories: promotional time period specific, and non-time specific. Banners, danglers, shelf talk, shippers and more were designed and produced. Store compliance and use of POS went up over the previous year. The campaign won a Gold Reggie.
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POS – Kellogg’s Snacking “Generic” Display and Milk Campaign
POS:
• Kellogg's Generic POS
My Role: Concepted and designed all displays using pre-existing dies lines. Created dimensional visuals for presentation, and pre-production.
• Milk Campaign POS
My Role: As a member of a team, concept, art direction, design, pre-production and production.
Available
Freelance, Full-time
Cynthia Cook
Creative Director/Senior Art Director/Designer
Chicago, IL