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Amigo
For this project we were required to create a brand for an eco travel company. I decided to design for a car pool company aimed at students.
We had to consider everything to do with a brand including applications and tone of voice, a brand is never just a logo.
The idea behind this identity was that it was fun and informal, just like students, the brand shapes give the feeling of movement and going places and also act as an aid to guide your eye around the screen.
