Pedro Canhenha, UX Creative Director in Atlanta, GA

About

I've been working as a UI/UX Creative Director/Interactive Designer/Visual Designer/Art Director since the year 2001. My work experience has included a variety of different industries, namely Software Development, Interactive and Advertising Agencies, E-Commerce Companies, Fitness and Wellness, Financial Services, Telecommunications and Healthcare.

As a direct result of such diversity I've acquired a considerable knowledge of several disciplines and processes. I have extensive experience in Innovation Labs, and developing applications, both web and native. I’ve also been able to create and be a part of successful and diversified design teams.

I consider myself a hard-working person and I thrive to create products of impeccable design & functionality and pristine execution.

Specialties:

- User Experience (UX) Strategy and Design

- Usability Testing

- User Research (& Ethnology)

- Interaction Design

- Creative Direction

- Visual Design

- Identity & Brand Design

- User Centered Design Methodologies

- Low and High Fidelity Prototyping

- Persona Development and Journey Mapping

- Information Architecture

- Content Strategy and Creation

- Digital Marketing

- Agile/Scrum Process

- Adobe Creative Suite

- Wireframing & Sketching

- Workshop Planning, Presenting & Documenting

- Print Design

- Motion Graphics

- Front End Development

- Responsive Design & Mobile Design

- Design Patterns

- Native Application Design

Education

Professional Certifications Apple Final Cut, Apple Motion, Adobe InDesign

Creative Station

2005 - 2006
Professional Certifications Javascript, Advanced Macromedia Director, PHP

FLAG

2001 - 2005
Professional Certification Web Design

Aula do Risco

2000 - 2001
Professional Certification Photography

ArCo

1998 - 1999
Post Degree Multimedia Technician

Fundação Oliveira Martins

1998 - 1999

The course also included notions of Filmmaking, storyboarding and photography.

Experience

UX Creative Director

JPC

Atlanta, GA

2002 - Present (24 years)

Creative Director/Interactive Art Director/Interaction Designer/Motion Graphics Designer/User Interface Designer/Visual Designer

Creator of Websites, Information Architecture, User Experience Design, User Interfaces, Mobile Apps, Infographics, Interactive Presentations, Video Shooting and Editing, Motion Graphics, Illustrations, CD Covers, Posters, Fliers, Brochures.
UX Lead

Bridge2Solutions

Alpharetta, GA

Jun 2016 - Mar 2018 (1 year 9 months)

Bridge2Solutions delivers a Saas product to large financial institutions around the world.
My role includes the following responsibilities:
Product definition and mapping (OTA - Online Travel Agency Product);
Running ideation Workshops (scripting, gathering feedback, documenting);
Establishing Lean UX Design Process (including user research, competitive analysis, customer satisfaction, workshops, user testing & validation, production of artifacts such as sketches, wireframes, prototypes and visual design);
Establishing consistency and standardization on product suite through the creation of product guidelines (also establishing within guidelines best practices for ADA compliance and product theming capabilities);
Defining processes for successful production deployment with development teams, in the continental US, India and China;
Providing direction, gathering feedback and outlining paths for all design initiatives within the organization (definition of internal briefs for junior team members);
Hiring design resources and maintaining consistency within the work created by the Design group;
Defining Design deliverables, artifacts, across multiple platforms (and including breaking points definition for multiple platforms);
Successfully accomplished key solutions for the retention of new clients;
UX Creative Director

Anthem

Atlanta, GA

Oct 2015 - Apr 2016 (6 months)

Anthem (Fortune 500 organization), created an Innovation Studio in Atlanta, with the goal to provide insightful and pertinent digital solutions.
My role in that studio included the following responsibilities:
Establishing Lean UX Design Process (including research, competitive analysis, incubation/ideation workshops, user testing & validation, production of artifacts such as sketches, wireframes, prototypes and visual design);
Running ideation Workshops (scripting, gathering feedback, documenting sessions), including sketching exercises and rapid prototypes;
Defining the scope of pilot applications for both Native and Web Applications;
Providing direction to both internal collaborators (located in diverse geographic locations such as India) and service partners (located in different areas of North America);
UX Creative Director

TST

Atlanta, GA

Aug 2014 - Oct 2015 (1 year 2 months)

TST (Travel Syndication Technology) delivers an OTA (online travel agency) type of platform, consisting of a robust product suite for all travel booking needs.
My role included the following responsibilities:
Defining the Creative Direction and overall UX practice within the company;
Establishing a functional and collaborative design practice within the organization, including close rapport with Product Owners, Business Analysts, Scrum Masters, Development Teams and the CTO;
Defining and prioritizing design tasks for the design group;
Hiring, mentoring, managing and supervising the work of the Design group;
Running ideation sessions for new product launches and new feature enhancements;
Defining the architecture, general UI and Product Guidelines for the entire product suite, ensuring consistency across the Product Line;
Gathering product validation through User Testing sessions;
Sr. UI/UX Designer

PGi

Atlanta, GA

Mar 2013 - Aug 2014 (1 year 5 months)

PGi delivers web conferencing technology across multiple platforms (for both enterprise level clients and direct consumers).
My role included the following responsibilities:
Defining the architecture, general UI and Product Guidelines for the GlobalMeet product, across all platforms (iPhone, iPad, Android, Desktop Application, Web Application, Audio Only Application, Blackberry);
Developing consistent asset libraries and visual production artifacts for all platforms (alongside prototypes and annotated wireframes);
Creating software requirements documentation, collaborating with Product Owners, Project Managers, Q&A, and the Vice President of Product, on reviewing Product Builds and defining the Product Roadmap;
Defining new products, supervising and giving creative direction to outside vendors and Designers within the internal team;
User Interface Designer

A9.com

Palo Alto, CA

Feb 2012 - Jan 2013 (11 months)

A9.com is a subsidiary of Amazon.com focused on developing search engine and search advertising technology.
My role included the following responsibilities:
Developing Interaction and Visual design artifacts for Askville.com, Amazon CloudSearch and AdTech groups (including Front End Development);
Designing the augmented reality Ipad app “Fabulous” (consisting of an iPad app, allowing the purchase of apparel). This project included my work across Information Architecture, Sketches, Wireframe creation, Prototypes, Visual Design, User testing workshops;
Developing user flows and visual assets for Android and IOS augmented reality app “Flow”. Creating a Product Guideline standard for the application to ensure product consistency (this app technology has been patented);
Interactive/Senior Graphic Designer

Precor

Woodinville, WA

Sep 2010 - Feb 2012 (1 year 5 months)

Precor manufactures premium fitness equipment chosen by health clubs, hotels, universities, and fitness enthusiasts around the world.
My role included the following responsibilities:
Expanding the Interaction and Visual Language of the P80 equipment and application (proprietary equipment developed by the Industrial Design Group within Precor);
Developing information flows, sketches, detailed wireframes, motion graphics studies, typography studies, iconography creation, interactive infographics, localization case studies and cross platform applicability;
Introducing personalization and gamification into the application ecosystem;
Developing the expansion of the application to other platforms, such as mobile devices and desktop applications;
Refining personas creation, developing quick prototypes, gathering user testing feedback;
Defining workshops for the inception of new brands;
The Application Work I developed for the P80 has been patented and the product has become a high sales success (based on KPIs such as revenue, profit, cumulative network units installed, customer satisfaction, number of active Preva users, commercial & consumer sales);
Interactive Designer

Bailey Lauerman

Lincoln, NE

Apr 2009 - Sep 2010 (1 year 5 months)

Bailey Lauerman is an award winning advertising agency.
My role included the following responsibilities:
Defining the Architecture, Interaction and Visual Design of Interactive Products (Websites, Banners, Rich Media Banners, Newsletters, Responsive Design Websites);
Collaborating and consulting directly with clients such as TD Ameritrade (Intranet redesign). Provided onsite training, collaborating with internal development teams and giving direction to contractors and vendors;
Awarded Effie Design Award for Web Product RAMP - Agricultural Category (the Effie Awards are marketing communications awards given yearly by Effie Worldwide to honor the most effective marketing communications ideas);
Interactive Designer/Art Director

MaxMedia Design

Atlanta, GA

Dec 2007 - Oct 2008 (10 months)

MaxMedia is a digital retail experience agency.
My role included the following responsibilities:
Defining the Architecture, Interaction and Visual Design of Interactive Products (Websites, Banners, Rich Media Banners, Newsletters, Responsive Design Websites);
Concepting and Defining moodboards for motion graphics presentations;
Collaborating and consulting directly with clients such as Doerfer, Warner Brothers and Alcatel Lucent (defining interactive solutions for brand positioning);
Interactive/Motion/Graphic Designer

Copeland Studios

Smyrna, GA

Feb 2006 - Nov 2007 (1 year 9 months)

Copeland Advertising was an advertising agency (it closed activity in 2015).
My role included the following responsibilities:
Defining Information Architecture, Wireframes, Storyboarding and Web Layout Creation, Video shooting, Copywriting, Editing and Post-production, Sound Editing and Recording;
Front End Development for assorted Interactive products;
Developing new brands and strategies for assorted clients;
Interactive Designer

Data Sales

Lisbon, Portugal

Aug 2002 - Dec 2005 (3 years 4 months)

Data Sales is part of the Sales Group, focused on Listbroking and DataQuality.
My role included the following responsibilities:
Developing assorted Interactive Products, Rich Media Banners, Print Ads, Newsletters (all integrated digital campaigns);
Sketching and running ideation sessions focused on how marketing campaigns were being organized and deployed;
Lead Interactive Art Director

IVSD - Imagem Virtual Soluções Digitais, Lda.

Jan 2001 - Mar 2002 (1 year 2 months)

Imagem Virtual, Lda was an advertising agency (it closed activity in 2005).
My role included the following responsibilities:
Developing assorted Interactive Products, Rich Media Banners, Print Ads, CD ROM products;
Defining the Creative Direction of the department, performance evaluations of other designers and recruitment;
Developing a design process and methodology to automate tasks and develop new product offerings;

Awards

2015 - Projects highlighted by the curated BEHANCE team, both on AIGA and APPSERVED (check here and here).

2015 – Patent PRECOR UI (USD722606 S1) – Fitness equipment display screen with icon (check details here).

2015 – Patent PRECOR UI (USD734360 S1) – Fitness equipment display screen with icon (check details here).

2014 – Patent PRECOR UI (US20140257537 A1) – Fitness goal and guidance system (check details here).

2014 – Patent PRECOR UI (USD711920 S1) – Portable display device with icon (check details here).

2014 – Patent PRECOR UI (USD712431 S1) – Fitness Equipment Display Screen with Icon (check details here).

2011 – EFFIE award for the website Cattle Love It – RAMP (developed at Bailey Lauerman).

2011 – Digital Art selected by the website Design Inspiration.

2010 – Designer of the Day, selected by the site and magazine NewWebPick.

2013,2012, 2011, 2010, 2008 – Adobe Photoshop tutorials and illustrations published in the magazines PSD Photoshop & Photoshop Projects.

2008 – Site JoaoPedroCanhenha.com published in the Book Web Design Index Vol. 8, published by PePin Press. Sites Claud and Goncalo Varanda published in the Book Web Design Index By Content Vol3., published by Pepin Press.

Affiliations

Portuguese Club of Arts and Letters

Industries

Skills

Elsewhere on the Web

n
4
k

On Coroflot

@canhenha, member since 2005

Following 2
Followers 2

Pedro Canhenha

Branded Environments Project Manager

Industrial Designer, Packaging – Lead