// LABEL CONTEST FOR A GRAND' ARTE WINE // Year_2004 - BRIEFING. To develop a special label for a Grand' Arte Wine.
CONCEPT. The main aim is to enhance the product and brand. The message on the label is intended to get a reaction from the consumer, whoever it may be. The emphasis is on the message that care is taken on every stage of the product’s production and the subsequent superior quality of the wine.