Carla Carrão

// PROPOSAL FOR FITA AZUL PACKAGING // BASIC LINE // Year_2008 - BRIEFING. - Create something that draws the consumer's attention when exposed - Impose a new form of consumption in the market - A clear reading of the brand and sub-brand CONCEPT. - Cleary evoke the concept of family, grouped in different levels: - Basic line (Celebrations) - Other lines: aimed at specific targets or moments of consumption

// PROPOSAL FOR FITA AZUL PACKAGING // PREMIUM LINE // Year_2008 - BRIEFING. - Create something that draws the consumer's attention when exposed - Impose a new form of consumption in the market - A clear reading of the brand and sub-brand CONCEPT. - Cleary evoke the concept of family, grouped in different levels: - Basic line (Celebrations) - Other lines: aimed at specific targets or moments of consumption

// PROPOSAL FOR FITA AZUL PACKAGING // PASSION LINE // Year_2008 - BRIEFING. - Create something that draws the consumer's attention when exposed - Impose a new form of consumption in the market - A clear reading of the brand and sub-brand CONCEPT. - Cleary evoke the concept of family, grouped in different levels: - Basic line (Celebrations) - Other lines: aimed at specific targets or moments of consumption

// PROPOSAL FOR FITA AZUL PACKAGING // OTHER LINES // Year_2008 - BRIEFING. - Create something that draws the consumer's attention when exposed - Impose a new form of consumption in the market - A clear reading of the brand and sub-brand CONCEPT. - Cleary evoke the concept of family, grouped in different levels: - Basic line (Celebrations) - Other lines: aimed at specific targets or moments of consumption