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Sunflower Kids Cereals
Mission Dips - Redesign of labels and lids for Mission Foods line of dips.
Good & Fruity Refresh - Art Director / Designer

Good & Fruity was out of production for some time. After strong demand from consumers Hershey's brought it back with updated graphics.

I didn't want to stray too far from the original, existing brand equity. Giving the candy and logo some depth and adding flavor callouts was all that was needed to modernize the package.

2010 GDUSA American Package Design Awards Winner
Kit Kat Halloween - Art Director / Designer

Rather than jumping on the orange and black bandwagon for Halloween, I kept Kit Kat red.

2010 GDUSA American Package Design Awards Winner
Hi-Craft Hang Tag Concepts - Designer
Young & Smylie Licorice Concepts - Art Director / Designer

This concept was not chosen by the client. (A better one by my co-worker was ;) which is in stores now)

The design had to reflect licorice's apothecary, medicinal nature and be modern but retro in feel.
York Mints Counter Unit - Art Director / Designer

York Mints have a high price point. This counter unit needed an exclusive tone to reflect that.

2010 GDUSA American Package Design Awards Winner
Cocao Reserve - Concepts for new Caribbean inspired chocolate covered nuts
Jolly Rancher Awesome Twosome - Art Director / Designer

Developed graphics for new Jolly Rancher product.
Woodson & James Marinades - Label Design
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Packaging
Comments (4)
  • Saucy!

    9 years ago

  • FUN!

    9 years ago

  • Very nice! I loved the colors!

    9 years ago

  • Hi Casey, My name is Fredrick Black with The Creative Group in Phoenix. I saw your portfolio of work and was impressed and would like to chat briefly about your availability and your compensation requirements. Please give me a call ASAP at 602-794-9794 Sincerely, Fredrick

    10 years ago

  • Hi Casey, My name is Fredrick Black with The Creative Group in Phoenix. I saw your portfolio of work and was impressed and would like to chat briefly about your availability and your compensation requirements. Please give me a call ASAP at 602-794-9794 Sincerely, Fredrick

    10 years ago

  • Very nice! I loved the colors!

    9 years ago

  • FUN!

    9 years ago

  • Saucy!

    9 years ago

Casey DeCarlo
Creative Director New Brunswick, NJ