Copywriter, Content Creator
Feb 2021 - Present (4 months)
Generate original blog content in regards to FDA warning and response on high levels of food toxins in baby food. Create targeted content for a nutrition blog that advocates for living a healthy lifestyle. Responsible for conducting research, creating a suggested content outline, and writing content on a recent FDA warning regarding food toxins in baby food. Focused research on subjects such as the importance of food variety for babies, pros and cons of making your baby food, tips and tricks on freezing homemade baby food and, the best types of baby food storage containers.
Copywriter, Content, Editor, Digital & Email Marketing
Jul 2019 - Present (1 year 11 months)
I generate original content for blogs, articles, newsletters, emails, social media, marketing campaigns, and screenwriting projects. I can create and manage a content calendar for clients to ensure all marketing activities roll up to broader strategic initiatives. I write fiction, non-fiction and able to develop communication plans and suggested content outlines. I can create and manage copy for both email and digital marketing channels. I can manage paid search media, CRM, consumer promotions, and shopper marketing and secure and organize significant tradeshow events, combining an experiential sponsorship with exceptional visibility and brand recognition. I can develop new product presentations and category selling stories to educate retailers on industry trends. Create content for new product brochures, product presentations, and customer support materials. I can secure and organize large tradeshow events and combine an experiential sponsorship with exceptional visibility and brand recognition.
Contract: Business Plan, Content, Digital and Email Marketing
Nov 2020 - Dec 2020 (1 month)
Developed a cohesive marketing plan for the brand, to include telling the “why” in regards to the brand story, focus on core customer types and core products, competitive analysis, business seasonality, block, and tackle marketing tactics, fun viral marketing ideas (nonlinear response vs. earned), and analytics—managed vendors such as social media, photography, and review images and content for email marketing emails. Worked with affiliate marketing, paid media advertising (SEO and SEM), PR, and micro-influencer strategy.
Coral Springs, FL
Jul 2020 - Oct 2020 (3 months)
Created product-specific content for selling pharmaceutical-grade-quality supplements that made a private label product experience for contract suppliers. Researched supplement’s popularity to understand if it indicates an upward or downward trend. Described market benefits of supplement and how it may complement practitioner’s portfolio. Combined evergreen content with product-specific content to help customers understand how they may increase their sales and build customer loyalty.
Jul 2020 - Aug 2020 (1 month)
Updated copy on the ‘Our Values’ (sustainability) page of the website. Created introductory content “Hi there, I’m Justin” to engage and interact with consumers. Helped reshape the content to lead with the brand story and tell the “why” story to build trust and familiarity between Justin and the consumer. Suggested integrating product reviews, recipes, and Justin’s new cookbook on the site.
Brand Strategy, Email and Digital Marketing
Jun 2020 - Aug 2020 (2 months)
Content development, digital, and email marketing. Created content calendar to plan to monitor, and coordinate content for the email and digital marketing channels. Monitored email and digital channels to optimize the send timing, increase engagement, boost conversions and revenue by providing customers with valuable information. Managed Google analytics and implemented SEO function into the e-commerce site. Created technical product sheets for the latest version of the Liteside Sun Shirts, Pinnacle Base Layers, and Safety Reflective layers.
Brand Strategy, Copywriter, SEO
Dec 2019 - May 2020 (5 months)
Managed content, outlined target audience, and directed brand strategy for a CBD skincare line. Grew online sales 20% in the first 45 days of product launch. Built rapport with customers by developing story-telling content, optimizing SEO, and striving to engage the target audience, and demonstrated how to influence buyers. Created content for product brochures and product descriptions and manage content on the website. Developed retail strategy plan, created a content calendar to plan, monitor, and coordinate content for email, digital marketing, and influencers. Managed content for the product website including product descriptions. Coordinated public relations efforts by sending media releases to generate brand awareness. Led retail growth strategy by developing category selling stories and outreach to retailers to educate and demonstrate our commitment to the category leadership.
Content Marketing for Brochures and Retail Strategy
Dec 2019 - Jan 2020 (1 month)
I developed new product descriptions highlighting the product's key benefits to highlight the unique product descriptions. I collaborated with company leadership on a retail sales strategy to sell their products to new retail customers.
Content Audit and Competitive Analysis
Jan 2020 - Jan 2020
Developed competitive analysis strategy to position brand as a leader in the vape pen industry. Identified the brand’s unique value proposition as a vape market entry point for new consumers. Created business strategies and identify potential opportunities to outperform competitors. Identified competitors, researched their products, brand strategy, and sales and marketing strategies to help develop a brand positioning strategy:
a) Lucidmood is a cannabis entry point for new or infrequent users of cannabis who don’t like feeling high from the product,
b) It offers consumers an easy-to-manage cannabis experience to amplify the positive effects of cannabis,
c) Peace of mind that the product contains only cannabinoids and terpenes.
Developed a content calendar to plan, monitor, coordinate content for digital marketing.
Brand Manager, Content Marketing, Events
Dec 2018 - Jul 2019 (7 months)
Developed and created content for new product brochures, product presentations, category selling stories, and retail POS, POP, to educate retailers on industry insights and category trends. Skillfully analyzed and presented consumer trends that drove traffic to the store and boosted the retailer’s bottom sales by 17%. Managed brand promotions and sponsorships for industry tradeshow events such as Expo West, Expo East and, Outdoor Retailer tradeshows. Secured most significant tradeshow experiential sponsorship (Concert on the Plaza) that offers exceptional visibility and brand recognition.
Integrated Marketing - Silk, Silk Canada
Nov 2017 - Dec 2017 (1 month)
Led consumer brand launch for the Silk Progress is Perfection campaign. Included website reskin, content marketing, in-store POP media, managing media vendors and, sponsored events. Led the Silk Progress is Perfection, a pop-up event in New York on National Bike to Work Day. Earned 190M+ PR impressions across online and broadcast. Launched influencer programs that focused on paid media, digital-email strategy, social content development to impact consumer purchase behavior.
Integrated Marketing - So Delicious
Jul 2017 - Nov 2017 (4 months)
Redesigned store locator function to include the new layout, updated content, and new images. Developed integrated marketing programs that created a unified and seamless experience for consumers to interact with the brand. Helped launch first-to-market So Delicious frozen dairy-free, plant-based frozen desserts. Managed digital media and influencer marketing strategy to increase brand exposure, build authority and, connect with new audiences and customers. Worked with consumer promotion companies such as Ibotta, Quotient, and Inmar to create retail and digital incentives associated with product purchasing at retail. Helped reposition the brand as an 'artisan foodie, ' that dives fully into foods and life with 'boundless excitement, kindness and, new curiosity.' It created a renewed customer perception of the brand and products as small-scale with traceable, dairy-free ingredients. Led digital media strategy with agency partners (utilizing data insights) to increase engagement and relevant communications with the audience. Launched influencer programs focused on paid media, digital-email strategy, social content.
May 2016 - Jan 2017 (8 months)
Led a marketing team to effectively develop, communicate brand guidelines, content development, creative assets, public relations, and event strategy. Partnered with sales teams to ensure field teams were provided with marketing and sales collaboration tools to increase sales and create better sales and marketing alignment. Developed strategy and implementation of the Quickie Rewards customer loyalty program. Tactics included advertising campaigns and rewarding loyal customers to ultimately improve sales and customer retention.