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Front-End Developer at Jelly Belly Candy Company

Carla Cruz

Vallejo, CA
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  • About

    Work with Lead Developer to design, develop and maintain front-end framework for JellyBelly.com and SportBeans.com - with a constant effort to better the customer's experience whether they're shopping, there to learn about the company or completing a purchase and going through the checkout process.

    Designed a base, static-site and CMS for our international distributors to use which had to account for up to 50 different countries (and languages) with a template that gives each country the ability to personalize their site to relate the brand effectively to their region.

    Work with the Lead Front-End and Back-End Developers to create a new framework for our internal Order Management System.

  • Education
    • Bachelor of Science Graphic Design
      City University of New York-Queens College
      2006 - 2008
  • Experience
    • Front-End Developer
      Jelly Belly Candy Company
      Jul 2012 - Present (13 years 11 months)
      Develop and maintain front-end framework for JellyBelly.com and SportBeans.com - with a constant effort to better the customer's experience whether they're shopping, there to learn about the company or completing a purchase and going through the checkout process.
      Designed a base, static-site and CMS for our international distributors to use which had to account for up to 50 different countries (and languages) with a template that gives each country the ability to personalize their site to relate the brand effectively to their region.
      Work with the Lead Front-End and Back-End Developers to create a new framework for our internal Order Management System.
    • Senior Graphic Designer
      Cycle Gear
      May 2009 - Jun 2012 (3 years 1 month)
      Worked with Lead Designer to create all web assets for cyclegear.com (site design and UX) as well as all direct marketing campaigns. Did the design and markup for landing pages, emails and static sites for in-house brands. Managed email and promotional campaign deployment and production schedule. Directly oversaw Junior Graphic Designers, and worked closely with the Brand Director and CMO
    • Personal Trainer / Group Fitness Instructor
      Millennium SportsClub
      Jul 2008 - Dec 2011 (3 years 5 months)
      Helping members achieve their health and fitness goals through personal training. I also teach group fitness classes in Les Mills Body Combat, Les Mills CXWorx and Cycle.
    • Designer
      Woven Labels Plus
      Jan 2008 - Jan 2009 (1 year)
      Designed labels and tags for bags, clothing and accessories
  • Awards

    Academic Honors - Queens College, Graphic Design Dept.

    Dean’s List - Queens College

  • Affiliations

    NAPP, NAPW

  • Skills
    • Back End Development
    • Graphic Design
    • Web Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @ccruz13, member since 2011
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