Verizon in-store kiosks redesign process:
- Evaluation of current system screens with creative and stakeholder team
- Field research of user experience of kiosks within retail store experience
-Wireframes and finished mockups for key screens
Multiple store visits revealed distinct users and user behavior between Wireless and Telecom touchscreens that needed to be accounted for.
Retail Kiosk Store Customization System for different store types (some were Wireless only, and some stores included Telecom products).
Retail Kiosk Homepage
Retail Kiosk "Phone Finder" Wireframe
Retail Kiosk "Phone Finder" final screen (visual design not mine).
Retail Kiosk "Plan Builder" Wireframe.
Retail Kiosk "Plan Builder" final screen (visual design not mine)
Verizon Internet Section Redesign - Verizon asked R/GA to put marketing and "learn" information on Verizon.com to promote their new FiOS Internet service. I started with a POV about positioning against their DSL product which included some competitive analysis.
Verizon Internet Section Redesign - Verizon asked R/GA to put marketing and "learn" information on Verizon.com to promote their new FiOS Internet service. I started with a POV about positioning against their DSL product which included some competitive analysis.
Verizon Internet Section Redesign - Verizon asked R/GA to put marketing and "learn" information on Verizon.com to promote their new FiOS Internet service. I started with a POV about positioning against their DSL product which included some competitive analysis.
Verizon Internet Section Redesign - Verizon asked R/GA to put marketing and "learn" information on Verizon.com to promote their new FiOS Internet service. I started with a POV about positioning against their DSL product which included some competitive analysis.
Verizon Wireless was moving toward an online self-service model for customers so we were asked to design a plan upgrade interface. Although there were very complicated business rules, the interface adjusted as the user interacted to block or allow possible plan options so users couldn’t make errors.
VerizonWireless.com Calling Plan Recommender
VerizonWireless.com Parental Controls - Screen grab of management page for Parental Controls
VerizonWireless.com Feature Use Cases - Breakdown of specific use cases for a complex UI design project, a recommender for devices and plans for international travel.
VZW Enterprise Applications
VZW Enterprise Push To Talk Overview
VZW Enterprise Group Messaging UI
VZW Enterprise Ringback Tone Management
Verizon Business Site Redesign
Verizon Medium Business Site Redesign
Verizon Medium Business Site Redesign
Verizon Medium Business Sitemap
Verizon Medium Business Site Homepage
RGA Interaction Design Director

I mentored and gave design direction to team of Interaction Designers developing competitive analyses, use cases, personas,
sitemaps, and wireframes. The client I served primarily was Verizon Wireless (site and in store kiosks) and Verizon Business.

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Available
Full-time
Cena Pohl Crane
User Experience Design Director Brooklyn, NY