Marketing Professional with 6 years of experience in end-to-end brand management in consumer distribution and retail industry. Brand management expertise includes principal management, profitability management, trade and institutional accounts development, business analysis, integrated marketing campaigns strategy and execution, inventory management. New product development expertise includes trend spotting, project management, launch plan and execution.
• Development of macro plan and year on year brand campaign strategy
• Quantitative and qualitative analysis
• Creating distribution plans and trade development programs
• Inventory forecasting and sales projections
• Principal management and brand reviews
• Profitability management and A&P budget management
• Advanced computer skills: Microsoft Office (Word, Excel and Power Point Presentation) and Adobe Photoshop