From an early age I was obsessed with redesigning everything I saw. I was never satisfied with what was out there, I wanted to make things function better and to be more aesthetically pleasing.
In 2005 I started the design studio ideaka now located in a converted church in Somerville, MA
I believe strongly that design should not only be beautiful and function well, it should also be fun. Ben and Jerry's said it best "If it is not fun, why do it?"