SLR Camera Front - The concept behind this design was to make an SLR camera which an amateur photographer who wishes to improve their skills can buy this camera and it will help them improve.
Pop Out Function - A lot of the design for this product was focused on simple functionality and ease of use. The Unique Selling Point of this design, other than its simple functionality. is that the grip can pop out to allow the camera to be rotated to a different angle allowing the user to take higher or lower shots single handedly without losing any grip.
Rotated Grip - The grip can be pulled out so that the camera can rotate. The grip can then be pushed back into a fixed position so that the grip wont move anymore. A lot of time was spent onthe ergonomics of the handle so that the users hand need never move from its position no matter where the user wants to move the camera to. The movement of the grip allows the user to take high or low shots without losing any grip meaing they dont have to risk damaging their camera in order to get the risky shot they want.
Screen - In order to reduce glare and so the user can see the screen better when manouvering for a shot the screen can be slid down in order to see the sight better.
Quick Button - The quick wheel on top of the camera and easily reachable sutter button means a photo can be taken quickly and easily with one hand. For shots where more time is needed to set up the shot the user's free hand can be then be used to change the focus and aperture on the lens and any editing of photos can be done with the buttons to the right of the screen when they have time to play around with editing.
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SLR Camera