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Calm Campaign

This campaign aims to challenge men.
It points out the fact that achieving physical milestones looks far more difficult than speaking out about an emotion. 
The campaign states that if you can overcome physical challenges you should be able to overcome emotional challenges as well. 

Headlines : 

‘We can scale Everest. Why we can’t say we feel lonely ?’ 

‘We score winning goals why can’t we talk about our feelings ?’

‘We can deadlift 200LBS. Why can’t we say we feel emotional ?’

Video password : justsayit

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Clara Amblard
Strategist Londres, United Kingdom