Dr. Scholl's "Jamie" Final Product (over 1.5million units sold) - unstructured neoprene and washed canvas upper - minimal anatomic rubber sole plate - anatomic last design Project Manager: Cody Peterson Research, Design, and Development: Jonathan Swegle, Steve Bacon, Cody Peterson, Dave Vattes
Dr. Scholl's "Jamie" Final Product (over 1.5million units sold) - unstructured neoprene and washed canvas upper - minimal anatomic rubber sole plate - anatomic last design Project Manager: Cody Peterson Research, Design, and Development: Jonathan Swegle, Steve Bacon, Cody Peterson, Dave Vattes
Dr. Scholl's "Jamie" Final Product (over 1.5million units sold) - unstructured neoprene and washed canvas upper - minimal anatomic rubber sole plate - anatomic last design Project Manager: Cody Peterson Research, Design, and Development: Jonathan Swegle, Steve Bacon, Cody Peterson, Dave Vattes
Trulite Lifestyle Collection for Dr. Scholl's Final concept renderings.
Trulite Lifestyle Collection for Dr. Scholl's Final concept renderings.
Vulcanized Natural Motion Collection - combination of suede and washed canvas upper - minimal vulcanized rubber outsole - anatomic last design Lead Design: Cody Peterson Plate Design and Developer: Mark Ratzlaff
Vulcanized Natural Motion Collection - combination of suede and washed canvas upper - minimal vulcanized rubber outsole - anatomic last design Lead Design: Cody Peterson Plate Design and Developer: Mark Ratzlaff
Vulcanized Natural Motion Collection - combination of suede and washed canvas upper - minimal vulcanized rubber outsole - anatomic last design Lead Design: Cody Peterson Plate Design and Developer: Mark Ratzlaff
Dr. Scholl's "Oneida" Final Product - unstructured suede upper - minimal anatomic rubber sole plate with traction grid - anatomic last design Lead Design and Development: Cody Peterson Outsole Design: Katie Moore
Dr. Scholl's "Oneida" Final Product - unstructured suede upper - minimal anatomic rubber sole plate with traction grid - anatomic last design Lead Design and Development: Cody Peterson Outsole Design: Katie Moore
Dr. Scholl's "Oneida" Men's Shoe
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Lifestyle Footwear

Managed design and development for Dr. Scholl's lifestyle footwear line. Collaborated with R&D to develop a minimalist based footwear line that focused on comfort and style. Classic, Minimal, Stylish, Unstructured, Fun

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Cody Peterson
Footwear Design Director Manhattan Beach, CA