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Digital Client Specialist at WDSU- Hearst Television

Colleen McDonough

New Orleans, LA
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  • About
  • About

    I am a skilled digital communicator, leader and strategist. I love challenges and will rise to the occasion to make all of my endeavors a success. Creativity is one of my best traits and travel is my passion.

    Specialties: Website and Ad Design, Typing, Photoshop, Power Point, Knowledge of Theater, Knowledge of the Spanish language, Interpersonal Communication Skills

  • Education
    • B.A. Public Relations
      University of Louisiana at Lafayette
      2007 - 2011
  • Experience
    • Digital Client Specialist
      WDSU- Hearst Television
      Oct 2013 - Present (12 years 8 months)
      Works with WDSU sales reps and their clients to ensure successful advertising campaigns. Provides superior customer service to clients and sales representatives and understands the sense of urgency inherent in working with a sales organization. Works with the sales force on processing advertising contracts, obtains creative materials, and coordinates the schedule and launch of advertising campaigns. Provides day to day management of web and mobile advertising sales campaigns including forecast management, CRM and campaign management and sales analysis. Helps build, traffic and schedule advertising creative. Proactively monitors, analyzes and optimizes all online and mobile advertising performance from creating insertion order to post completion reporting. Effectively communicates with internal sales (sales, production, and finance) and external clients on performance and delivery of commitments.
    • Sales Assistant
      WDSU- Hearst Television
      Nov 2012 - Oct 2013 (11 months)
      Works closely with the National Sales Manager to ensure effective placement of national sales activity and assists the regionallocal sales team. Process national TV, internet and mobile orders.. Communicate daily with national sales representatives and advertising agencies across the country.. Develop a thorough understanding of Nielsen ratings, One Domain, Kantar and other research tools. . Expertly utilize programs such as Wide Orbit, Station Xpress, Microsoft Word, Excel, PowerPoint, etc. . Assist in the development of sales proposals, advertising packages and client presentations. . Assist with political, paid programming and direct response advertising.. Keep progress tabs on various sales initiatives.
    • Guest Services Representative
      New Orleans Downtown Marriott
      Jul 2012 - Nov 2012 (4 months)
      Organize, confirm, process, and conduct all guest check-ins/check-outs, room reservations, requests, changes, and cancellations. Secure payment; verify and adjust billing. Activate and file room keys. Process all guest requests and relay messages. Print contingency lists to have a record of all guests in case of emergency. Identify and explain room features to guests; supply guests with directions and information regarding property amenities, services, and hours of operation, and local areas of interest. Ensure that any outstanding requests or problems from the previous day receive priority and are resolved. Run and review daily reports/logs. Complete designated cashier and closing reports in the computer system. Accept and record wake-up call requests and deliver to appropriate department. Count bank at beginning and end of shift; secure bank. Process all payment types, adjustment vouchers, paid-outs, correction vouchers, and miscellaneous charges; provide change. Notify Loss Prevention/Security of any guest reports of theft.

      Follow all company policies and procedures; report accidents, injuries, and unsafe work conditions to manager; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets. Welcome and acknowledge all guests according to company standards; anticipate and address guests' service needs; assist individuals with disabilities; thank guests with genuine appreciation. Speak with others using clear and professional language; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals. Comply with quality assurance expectations and standards. Stand, sit, or walk for an extended period of time. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.
    • Associate Account Executive
      Estopinal Group
      Feb 2012 - Jul 2012 (5 months)
      Attend New Orleans City Council Meetings.Draft press releases and media advisories.Update the New Orleans City Council website using CMS. Update social media for New Orleans City Council. Create newsletters and media advisories using Constant Contact.
    • Legal Secretary
      Johnson, Johnson, Barrios & Yacoubian
      Aug 2011 - Feb 2012 (6 months)
      Relieved receptionist at front desk ,Assisted attorneys with various projects and tasks, Greeted clients, Updated client databases
    • PR & Marketing Intern
      Performing Arts Society of Acadiana
      May 2011 - Jul 2011 (2 months)
      Assited the marketing and public relations directors with various tasks. Created two promotional bookmark designs to help promote the 2011-2012 performance series. Assisted with various performances and events, Conducted research on possible future performers ,Provided creative ideas during staff meetings
    • Legal Assistant
      Mark A. Ackal and Associates
      Mar 2010 - Jul 2011 (1 year 4 months)
      Receptionist. Typed various correspondence. Assisted with filing. Greeted clients.
    • File Clerk
      Pecoraro Law
      Mar 2010 - Jul 2011 (1 year 4 months)
    • Runner
      Oncologics, Inc
      Aug 2009 - Mar 2010 (7 months)
  • Skills
    • Content Strategy
    • Social Media Marketing
  • Elsewhere on the Web
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  • On Coroflot
    @colleenmcd, member since 2011
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