I created custom versions of the First Community Mortgage characters for this video, each with their own new costume made in the same illustration style.
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Halloween animation
Seeing as the logo and branding at First Community Mortgage relied heavily on the cartoony, hand-drawn characters, I started to experiment more with character animation. This was one of my later attempts, that I think ended up working very well! Though a simple idea, I felt it looked accurate that the cat was walking through this haunted forest, before getting scared by the creatures of the night and running into her family. I thought it was a cute idea emphasizing family time, which is a big theme in FCM's brand identity.
