-
Freelance Multi-Product Womenswear Designer
Self Employed | London
London, United Kingdom
Apr 2019 - Present (3 years 4 months)
Worked across multi–product design for a variety of Far Eastern and London based supplier’s, as well as working with independent and luxury brands on capsule and seasonal collections. I have worked across Multi-product design during this time including Soft Woven’s, Jersey, Outerwear, Tailoring, Trousers & Loungewear.
-
Multi-Product Soft Woven's Designer
Topshop
London, United Kingdom
Aug 2019 - Feb 2021 (1 year 6 months)
Soft Woven designer, working across dresses, blouses, skirts, jumpsuits, playsuits and jersey dresses. Working collaboratively with the design director to interpret trend concepts into commercial designs across strong, cohesive capsule collections for the Topshop customer every 4-8 weeks. Working closely with both long lead and short lead suppliers, and print and fabric mills to source key fabrications, trims and prints for each product story.
• Working closely with the senior team to contribute to brand strategies, increasing profit through design development across soft woven product.
• Working closely with buying and merchandising teams to build strong cohesive collections ranged to specific store tiering and price architectures.
• Gathering and using relevant internal and external information to drive product and range development for the Topshop customer.
• Producing hand sketches and detailed s¬pecification packs to send to suppliers for prototype samples.
• International travel for inspirational and product development trips.
-
Multi-Product Womenswear Designer
Lost Ink
London, United Kingdom
Feb 2016 - Apr 2019 (3 years 2 months)
Designed the first Lost Ink Plus collection to launch on international wholesale platforms Zalando, Asos, Wehkamp, Shop Direct and Bloomingdales by SS18. I managed the design across multi-product outerwear, denim, tailoring, soft woven’s, jersey and a 35% mix of dresses from initial concept through to pre-production using diverse sources of inspiration.
• Contributed to company trends, colour palettes, and print narratives across both core and plus, whilst establishing the brand handwriting.
• Worked closely with the buying team to ensure we delivered a fresh, balanced, customer focused range from concept to production, presenting back to senior management in monthly meetings.
• Continuously analyzed sales information from global wholesale partners and reacted in-season with speed to market capsule collections.
• Managed and mentored the assistant designer within the plus department, growing her development to junior design level within two years.
• International travel for inspirational and product development trips.
-
Junior Womenswear Designer
Bluenile Clothing
London, United Kingdom
Jun 2015 - Feb 2016 (8 months)
Managed and solely designed the Lipsy dresses and separate’s account for this London based Supplier, with production in Romania, liaising directly with the Lipsy buying teams to create brand focused product on a monthly basis.
• Worked alongside the Lipsy in-house buying teams on their celebrity exclusive collections, including the Michelle keegan, Fleur East, and Ariana Grande ranges that saw strong sales success.
• Researched and presented monthly trend boards directed at the Lipsy target customer, identifying new trend areas of opportunity and updates of best sellers.
• Built strong relationships with suppliers and worked closely with them to source the newest materials for product development.
-
Junior Casual Jersey Designer
Basic Thinking
London, United Kingdom
Mar 2015 - Jun 2015 (3 months)
Lead designer for casual jersey day dresses and tops, supplying to Miss Selfridge, Dorothy Perkins, Topshop and Lipsy. Communicating designs with an in-house pattern room and European factory production.
-
Assistant Womenswear Designer
Misfit Clothing
London, United Kingdom
Feb 2014 - Mar 2015 (1 year 1 month)
Worked across multi-product for this supplier to New Look. Romania and Sri-Lanka production.
-
Lead Designer - Multi-Product
Best Leeds
Leeds, United Kingdom
Jun 2012 - Feb 2014 (1 year 8 months)
Worked across multi-product for this independent street-wear brand.
-
Freelance Seamstress
Antiform
Leeds, United Kingdom
Dec 2011 - Jun 2012 (6 months)
Worked on the production line for this independent ethical brand.
-
Creative Director
Crystal Padmore Ethical Designs
Leeds, United Kingdom
Jun 2011 - Jun 2012 (1 year)
Developed a luxury ethical womenswear brand that was successfully stocked online including ASOS marketplace and in boutiques across Yorkshire.
-
Internships
Mudpie & Aurora Fashions
London, United Kingdom
Mar 2010 - Jun 2010 (3 months)
Trend forecasting intern for Mudpie and head office intern for Aurora Fashions.